The BBA program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.
The general objectives of the program are to:
• Produce up-to-date, assertive and effective executives for business and other organizations.
• Prepare students for higher studies in business at home and abroad.
• Open more doors of opportunity: fulfill potential for high earnings, increased responsibility, and greater personal development.
Students in this program have to complete a total of 120 Cr, within 3 to 4 years of continuous study, and choose among the following concentration:
• General Management
• Human Resources Management
• International Management